By Shivaan Seth, Founder
A lot of people in India buy their everyday basics from international brands like Uniqlo: plain T-shirts, polos, simple pants and layers that just work. Better Basics is built on the same idea, with one difference: everything is designed and made in India (Delhi-NCR), for Indian bodies and Indian weather.
"We design our products specifically for Indian customers and Indian weather. Fits, proportions and comfort needs are specific here and we design for that. We don't just copy international templates and expect our customers to adjust." Shivaan Seth, founder
What we do differently
- Three lengths, not one. Most men's T-shirts, polos, shirts and bottoms come in Short (2 inches shorter), Regular and Tall (2 inches longer), so you choose your size for the chest and your length for your height. See T-shirts for tall and short men in India.
- Fabrics chosen for Indian weather. Everyday T-shirts in 180 GSM cotton or cotton-modal that breathe in the heat, and a 250 GSM, 100% cotton heavy line for structure. Read our fabric guide.
- Three fits. Slim, regular and relaxed, tested on real people before launch.
- Made in India. Everything is made in-house in Delhi-NCR by a team with 30+ years of garment manufacturing experience.
- Sizes for more people. XS to 3XL for men, XXS to 3XL for women.
Find your everyday basics
| If you are looking for | Try | Fabric | Price |
|---|---|---|---|
| An everyday crew neck T-shirt (men) | Short Sleeve Tee | 180 GSM cotton with a little stretch, three lengths | Rs 1,390 |
| A heavyweight T-shirt | Heavy Short Sleeve Tee | 250 GSM, 100% cotton, men and women | Rs 1,590 |
| A relaxed or oversized T-shirt | Oversized Crew Neck | 180 GSM cotton with a little stretch | Rs 1,590 |
| An everyday polo | Short Sleeve Polo | 180 GSM, three lengths | Rs 1,790 |
| A fitted T-shirt (women) | Fitted Tee | 180 GSM cotton-modal | Rs 1,190 |
| A relaxed top (women) | Flowy Fit Top | 180 GSM cotton-modal, boat neck | Rs 1,790 |
| A ribbed tank (women) | Rib Tank | 240 GSM cotton-modal rib | Rs 1,190 |
| Everyday pants | All Day Pants / High-Waist Flare Pants | 280 GSM cotton with a little stretch, three lengths | From Rs 2,990 |
| A sweatshirt or fleece | Crew Neck Sweatshirt / Polar Fleece Zip-up Jacket | 350 GSM fleece / polar fleece | From Rs 2,990 |
The exact fabric composition is listed on every product page. All our fabrics are bio-washed and pre-shrunk.
How we price
We don't run sales. Prices are set to be fair all year, and bundles of 2 or 3 pieces carry a fixed saving. Shipping is free across India and cash on delivery is available.
"Trends push urgency. We build consistency. Our approach has always been simple: make it well, price it fairly, and let the product earn its place." Shivaan Seth, founder
Frequently asked questions
Is Better Basics an Indian brand?
Yes. Better Basics was founded in 2024 by Shivaan Seth and makes everything in-house in India (Delhi-NCR), with a team that has 30+ years of garment manufacturing experience.
What is a good Indian alternative to Uniqlo for basics?
If you like simple, well-made basics, Better Basics is built on the same idea, but designed in India for Indian bodies and weather: T-shirts, polos, shirts, bottoms and winter layers in three fits, with three lengths on most men's styles.
Do Better Basics T-shirts come in different lengths?
Most men's T-shirts, polos, shirts and bottoms come in Short (2 inches shorter), Regular and Tall (2 inches longer). Only the body length changes.
What fabrics does Better Basics use?
Natural fibres first: cotton and cotton-modal T-shirts at 180 GSM for everyday wear, 100% cotton at 250 GSM for the heavy line, and fleece for winter. The exact composition is on every product page.
Can I buy Better Basics in a store?
We sell online at betterbasics.co.in, with free shipping across India and cash on delivery.
Shop this guide
Related guides: What makes a basic actually good? · Heavyweight T-shirts in India · Best women's basics brands in India
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