As featured in

What others have written about Better Basics and our founder, Shivaan Seth.

Interviews and profiles

• Popp Dapp: Shivaan Seth's Case for Better Basics. Why we make basics in-house in India (Delhi-NCR), and what "better" means for fabric and fit.
• Fueled by Fashion: Shivaan Seth on quality and craft. A conversation on building a basics brand in India.

In the press

• Variety India, 20 September 2026: Fashion comeback of the season: boleros are back. Shivaan on fleece, proportion and layering.
• Manifest: The most comfortable loungewear sets for the holidays. Better Basics sleepwear in the edit.

Partner features

• GQ India (promotion): This Father's Day, style the man with staples that make him look his finest.

For press enquiries: contact us.