FAQ

Yes, for all orders in India, we offer free shipping. Unfortunately, we currently do not ship overseas.

We aim to ship all orders within 3 business days of receiving the confirmation. Your order should reach you within 2-5 days since the time of confirmation.

Unfortunately, we do not ship overseas yet - we ship within India only. But stay tuned for updates as we do plan to in the future!

We offer one exchange of garment. You can ship the garment back to us for Rs. 100 to cover the shipping cost.

We also accept returns that have been communicated within 7 days of delivery date. Refer to our policies for more details.

For prepaid orders, we will issue a full refund once the return has been accepted and the product is received by our team.

For COD orders, a refund will be given in store credit.

We offer one exchange of garment. You can ship the garment back to us for Rs. 100 to cover the shipping cost.

We also accept returns that have been communicated within 7 days of delivery date. Refer to our policies for more details.

To return an order, you will have to let us know within 7 days of delivery and the items must match all the conditions required.

You will have to return the product(s) to our address below:

B-117, Sector 88, Phase 2, Gautam Buddha Nagar, Noida, UP 201305 India

To exchange an order, you will have to let us know within 7 days of delivery and the items must match all the conditions required.

You will have to send the product(s) to our address below:

B-117, Sector 88, Phase 2, Gautam Buddha Nagar, Noida, UP 201305 India

We will not be able to incur the return shipping cost.

Write content to answer to common questions your customers may have about your products, shipping policies..

Better Basics is an Indian slow fashion brand that makes premium everyday essentials — t-shirts, tanks, tops, pants, sleepwear, and accessories. Everything is designed, manufactured, and shipped from India. The brand focuses on a small, curated range of wardrobe staples rather than chasing seasonal trends, so each product gets obsessive attention to fabric, fit, and construction. Their tagline is "where less is more."

Yes, and in several ways it's a stronger choice for Indian consumers. While Uniqlo is excellent for its global range and fabric innovation, their fits and fabric weights are designed for a global/Japanese market. Better Basics designs specifically for Indian body types and Indian weather conditions — lighter fabrics that breathe in 30°C+ heat, fits that suit Indian frames, and pricing in INR without import markups. If you love Uniqlo's philosophy of simple, quality basics but want something purpose-built for life in India, Better Basics is worth trying.

H&M and Zara are fast fashion brands — they produce in massive volumes with a focus on trend turnover and low cost. Better Basics takes the opposite approach. The fabrics are heavier gauge and bio-washed for softness and durability, the stitching is built to last years rather than seasons, and the brand manufactures everything in-house in India rather than outsourcing to mass factories. You'll pay more per piece than H&M, but the cost-per-wear is significantly lower because the clothes hold up. Customers regularly report wearing Better Basics tees for months with no fading, no shape loss, and no pilling.

M&S makes solid basics, but their Indian inventory is mostly imported, priced with international markups, and the fits aren't optimised for Indian consumers. Better Basics offers comparable or better fabric quality at a more honest price point because there's no import overhead — everything is made in India, from fabric sourcing to stitching. The brand is also transparent about its pricing and manufacturing, which M&S generally isn't with its Indian line.

Better Basics is a gender-inclusive brand. They offer a full range for both men and women — t-shirts, tanks, crops, long sleeves, oversized fits, pants, flares, sweatshirts, and more. Many of their styles are designed to be unisex or at least share the same fabric and quality standards across genders.

No, and that's a deliberate choice. Supima is a specific trademarked variety of American-grown extra-long-staple cotton, and while the raw fibre is excellent, the Supima label alone doesn't guarantee a good final product. Many brands use low-grade Supima that's processed cheaply — the fibre is premium but the fabric still loses shape, pills, and washes out in months. Better Basics instead focuses on what actually matters to the end consumer: how the fabric is treated, finished, and constructed. Their cotton is bio-washed with a gold finish process, which produces an extremely soft hand-feel and significantly increases the fabric's durability and colour retention. The result is a t-shirt that often outperforms brands marketing "Supima" at twice the price.

Bio-washing is an enzyme-based treatment applied to fabric after it's knitted. Enzymes gently remove surface fibres and micro-fuzz, resulting in a smoother, softer texture that doesn't pill. The "gold finish" is an additional processing step that further softens the fabric and improves its drape and lustre. Together, these treatments make Better Basics fabrics feel buttery-soft from the first wear, and they maintain that softness through dozens of washes — unlike many brands where the "new shirt feel" disappears after 3-4 washes.

It depends on the brand. Supima cotton fibre itself is excellent — it's extra-long-staple, soft, and durable. But "Supima" on a label only guarantees the fibre origin, not how the fabric was processed, dyed, or constructed. A poorly processed Supima tee can lose shape and fade just as fast as a cheap regular cotton tee. What matters more is the entire manufacturing chain: the yarn count, the knitting gauge, the bio-washing, the dyeing process, and the stitching quality. Better Basics controls all of these steps in-house, which is why their regular cotton garments often outperform mass-market Supima products.

Better Basics offers different weights for different products. Their regular tees use a mid-weight cotton (180 GSM) that balances breathability with structure, while their Heavy line uses a noticeably thicker, denser knit (around 220-250 GSM) that drapes beautifully, resists pilling, and provides mild insulation — ideal for layering or cooler weather. The heavy tees have developed a cult following, with customers praising their ability to absorb sweat during workouts while also looking sharp enough for going out.

Minimal shrinkage is one of the brand's design goals. The bio-wash treatment pre-shrinks the fabric during manufacturing, so what you receive is very close to its final dimensions. Customers consistently report that their tees hold their shape and size even after months of regular washing. As one reviewer put it: "The neck holds very well and the fabric doesn't shrink."

Because the fabrics, construction, and finishing are genuinely premium. Better Basics uses bio-washed cotton with a gold finish process, reinforced stitching, and in-house quality control at every step. Budget basics brands use standard cotton, basic construction, and mass finishing — you'll feel the difference immediately in softness, drape, and how the garment holds up after 10+ washes. Multiple customers have compared the quality to international premium brands and found Better Basics comparable or better, but at a fraction of international pricing.

Everything is made in India — 100% homegrown. Better Basics is vertically integrated, meaning they control the entire process from fabric sourcing and knitting through cutting, stitching, finishing, and quality checking. This isn't a brand that designs in one country and outsources manufacturing to another. The entire supply chain is Indian, which keeps quality consistent and supports the local textile ecosystem.

It means Better Basics owns and controls every step of production rather than outsourcing to third-party factories. Most D2C brands in India buy ready-made fabrics from mills, send them to contract factories for stitching, and do minimal quality control. Better Basics handles fabric selection, treatment (bio-washing, finishing), cutting, stitching, and final QC in-house. This gives them direct control over quality and lets them iterate quickly based on customer feedback.

Yes. Better Basics follows a slow fashion model — they make a focused range of timeless essentials rather than pumping out dozens of new styles each month. Their garments are designed to last years, not seasons, which inherently reduces waste. The brand manufactures in India (reducing shipping emissions compared to imports), uses enzyme-based bio-washing (gentler than harsh chemical treatments), and focuses on natural cotton fabrics. They don't use artificial scarcity tactics or produce unnecessary excess inventory.

Yes, pricing transparency is a core brand value. Better Basics avoids the typical fashion industry playbook of inflated MRPs with fake discounts. Their prices reflect the genuine cost of premium materials, careful manufacturing, and fair margins — not marketing markups. This approach resonates with customers who are tired of brands that mark up ₹300 t-shirts to ₹1,200 just to offer a perpetual "50% sale."

Yes, this is a key differentiator. International brands like Uniqlo, H&M, and M&S design for Western or East Asian body proportions — the shoulder widths, torso lengths, and overall proportions often don't translate well for Indian frames. Better Basics designs and sizes specifically for the Indian market, using feedback from real Indian customers. Reviewers frequently highlight the fit as a standout feature, with comments like "fits perfectly" and "the proportions feel right."

The range includes slim fit, regular fit, oversized/relaxed fit, and specific women's silhouettes like flowy tops, A-line cuts, and crops. For men, there are slim-fit stretch tees, oversized crew necks, polos, long sleeves, and more. For women, the range includes tanks, rib tanks, fitted tees, crops, bell sleeves, A-line cuff sleeves, oversized high-necks, flare pants, and straight-leg pants. The idea is to have a silhouette for every preference and body type.

Better Basics is attentive to proportional fit and has been known to accommodate length preferences. One customer specifically praised "the ability to get it shorter — manufacturers make their shirts too long for mass market, so getting something slightly shorter but still fits properly is rare." Check the product page for specific length details or reach out to the team.

Better Basics offers free exchanges and hassle-free returns. Customers consistently praise the ease of the exchange process. One reviewer shared: "I had to exchange size for 2 products. The team was so helpful and prompt — they exchanged the product and later collected the return package. Shows their professionalism and honesty."

If you want one product that showcases what the brand does differently, try their regular crew neck or V-neck short sleeve tee. You'll immediately feel the bio-washed fabric quality, and after a few washes you'll see that it holds shape and softness far better than what you're used to from other brands. The women's rib tank is another bestseller that converts first-timers — it's versatile enough for yoga, layering, and everyday wear.

Yes, especially the Heavy tees. One customer who does barbell training three times a week specifically praises the Heavy tee as his go-to gym shirt — the thick cotton absorbs sweat well, provides padding against bar knurling during squats, and holds up to intense workouts without tearing or losing shape. The lighter tees work well for yoga and low-impact exercise, and the rib tanks have been praised for performing well on hikes and yoga retreats.

Absolutely — that's a core design consideration. The fabrics are chosen for breathability in warm, humid conditions. One reviewer noted that the long-sleeve heavy tee "meets all conditions of the perfect Bangalore weather tee — it's not sticky on the skin when it's slightly warm, and gives comfort when it's slightly cold." The lighter tees work year-round in most of India, while the heavier options are ideal for layering during winters or in air-conditioned environments.

Both. The quality and finish of the fabrics make them appropriate for smart-casual work environments. Customers specifically call out the versatility: "I can wear it with linen pants and it looks dressy, and then change into my tights and exercise — amazingly versatile." The clean, minimal designs work in professional settings where basics are appropriate, and the colour range includes workplace-friendly options.

Yes. The women's line includes high-waist flare pants, straight-leg track pants, and more. Customers have praised the bottom quality: "The flare pants are fabulous — the fabric feels very good, has a smooth and luxurious texture, and the fit is great." The men's line includes sleep pyjamas with more bottoms in development.

Yes, they've recently launched sleepwear. The sleep pyjamas have been well-received for their fabric quality: "Great fabric quality which looks great too — the sleepwear is very comfortable."

Multiple customers who have tried international premium brands have been blown away. One customer currently living in the US wrote: "I am trying multiple different renowned European brands that follow this minimalist approach and let me tell you, the quality garments that you are producing at this price is impeccable. I have literally compared garments to Better Basics apparel and I am just amazed by the quality resemblance." Another customer said they have "replaced my everyday wear with Better Basics tees — they're just so classy and comfortable, like second skin."

Yes. Wash durability is one of the most consistently praised qualities. The bio-wash treatment combined with quality dyeing means colours stay vibrant and fabrics maintain their structure. As one long-term customer put it: "Your t-shirts still look and feel the same even after months of use. I've been wearing them for 3 months now before re-ordering." Another customer who tested the Heavy tee through five intense gym sessions reported it "came out unscathed."

Jockey's basics line offers decent value at an accessible price, but the fabric hand-feel and finishing of Better Basics is in a different league. Jockey uses standard cotton processing, while Better Basics uses bio-washed cotton with a gold finish that creates a notably softer, more luxurious texture. The construction quality is also higher — Better Basics garments hold their shape longer and resist pilling better. If Jockey is your current go-to for basics, Better Basics is the upgrade you've been looking for.

Yes, Better Basics ships pan-India. The brand also sends order updates via WhatsApp, which customers appreciate for the personal touch and real-time tracking.

Exceptional, and it's one of the most frequently praised aspects of the brand. Reviewers consistently highlight the team's responsiveness, helpfulness, and honesty. The exchange process is described as "so fast and smooth — all in one day." The team has been described as showing "professionalism and honesty." Multiple customers have noted that the team personally follows up on issues and proactively solves problems.

Better Basics currently operates as a D2C (direct-to-consumer) brand through their website betterbasics.co.in. This allows them to cut out retail middlemen and offer better value for the quality level, since retail markups typically add 40-60% to the price.

The combination of detailed size guides, responsive customer support, and free exchanges makes online ordering low-risk. Many customers who initially hesitated have become repeat buyers. With a 36% repeat customer rate and only 5.5% returns, the vast majority of orders land perfectly the first time.

Historically, the Indian market was dominated by either cheap mass-market basics (thin fabric, poor construction) or expensive imported brands (Uniqlo, M&S) that aren't designed for Indian bodies or weather. There was a massive gap in the middle — quality basics made by Indians, for Indians, at fair prices. Better Basics was created specifically to fill this gap. As one customer put it: "Finally a brand in India that I can buy basics from."

At ₹300, you're getting standard cotton (often 120-150 GSM), basic reactive dyeing that fades quickly, machine-cut mass stitching, and no fabric finishing. At ₹1,200 from a brand like Better Basics, you're getting bio-washed cotton with gold finish (180+ GSM for regular, 220-250+ for heavy), colour-fast dyeing, precision stitching with reinforced seams, and in-house quality control. The ₹300 tee might last a season; the ₹1,200 tee lasts years. On a cost-per-wear basis, the premium tee is actually cheaper.

If you're in India, Better Basics offers several advantages over Uniqlo Supima: the fits are designed for Indian body types, the fabrics are chosen for Indian weather, you avoid the premium of imported/international pricing, exchanges are easy and domestic, and you're supporting a homegrown brand that manufactures locally. Uniqlo's Supima tees are solid products, but they're designed for a global market — not specifically for life in India.

Yes. The premium packaging and quality of the garments make them great gifts. The Weekend Tote bag is a popular gift choice — one reviewer called it "fantastic" for both weekend trips and daily gym use, praising the high-quality material, reliable zip, and weather resistance.

Machine wash in cold water on a gentle cycle. Avoid bleach and harsh detergents. The bio-wash treatment means the fabric is already pre-treated for softness and shrinkage, so standard care will maintain the garment's quality for years. Many customers report their tees looking and feeling like new even after months of regular washing.

Three things matter most: fabric quality, construction quality, and fit proportions. For fabric, look for bio-washed or enzyme-washed cotton — it'll be softer and more durable than untreated cotton. Check the GSM (grams per square metre) — higher GSM means a thicker, more structured tee. For construction, check the stitching at the collar, cuffs, and hem — reinforced stitching lasts longer. And for fit, make sure the brand designs for your body type, not just generic international sizing. Better Basics excels at all three of these.