FAQ
Orders/Payments/Shipping
Do you offer Free Shipping?
Yes. Shipping is free on every order within India. We don't ship overseas yet.
How long will it take to get my order?
We dispatch every order within 3 business days. Delivery usually takes 2 to 7 business days from when you order, depending on where you are. You get tracking updates on WhatsApp.
Do you ship overseas?
Not yet. We ship within India only for now.
What if my garment doesn’t fit me?
You can exchange it. Every order gets one free exchange for clothing, as long as the piece is unworn, with tags and in its original packaging. If you'd rather return it, tell us within 7 days of delivery. Our returns policy has the details, including items that aren't eligible.
How will I receive my refund after returning my order?
For prepaid orders, the refund goes back to your original payment method within 10 business days of us receiving and checking the return. For cash on delivery orders, we refund as store credit. The Rs 150 COD fee isn't refundable.
Returns/Exchanges
Can I return or exchange my order?
Yes. Every order gets one free exchange for clothing. If you exchange more than one item, we charge Rs 100 per item to cover shipping. Returns need to be requested within 7 days of delivery, and we deduct Rs 100 per clothing item (Rs 200 per tote bag) for return shipping. Pieces must be unworn, with tags and original packaging. See the returns policy for items that aren't eligible.
How do I return my order?
Request a return within 7 days of delivery, either through the returns link on our returns policy page or by emailing support@betterbasics.co.in. Once we accept it, we'll send you instructions. Returns go to:
B-117, Sector 88, Phase 2, Gautam Buddha Nagar, Noida, UP 201305, India
We can't accept items sent back without a return request.
How do I exchange my order?
Request an exchange within 7 days of delivery through the link on our returns policy page or at support@betterbasics.co.in. The piece must be unworn, with tags and original packaging. Exchanges are sent to:
B-117, Sector 88, Phase 2, Gautam Buddha Nagar, Noida, UP 201305, India
Will I have to pay for the return?
Your first exchange is free. For returns, we deduct Rs 100 per clothing item and Rs 200 per tote bag to cover shipping.
About the brand
What is Better Basics and what do you sell?
Better Basics is an Indian basics brand. We design and make T-shirts, polos, shirts, bottoms, winterwear, sleepwear and a few accessories in-house in India (Delhi-NCR), with fabric and fit built for Indian bodies. We started in 2024. We keep the range small on purpose, so every piece gets the same attention to fabric, fit and finish.
Is Better Basics a good Indian alternative to Uniqlo for basics?
If you like Uniqlo's simple, well-made basics, we're worth trying. The difference is where we design for. Our fits are built for Indian bodies, most men's styles come in Short, Regular and Tall lengths, our fabrics are chosen for Indian weather, and prices are in rupees without import costs. Exchanges are domestic and quick.
How does Better Basics compare to H&M or Zara basics?
H&M and Zara are built around fast-changing trends and large volumes. We do the opposite: a small range of basics we make in-house in India, in bio-washed cotton with a gold finish, and keep improving rather than replacing. A piece costs more than a fast-fashion T-shirt, and it's made to be worn for years.
Is Better Basics better than Marks & Spencer (M&S) for everyday basics?
M&S makes good basics. In India most of its range is imported, with international pricing and fits designed for other markets. Ours are made in India, fitted for Indian bodies, offered in three lengths on most men's styles, and priced without import costs.
Is Better Basics only for men, or do you make women's clothing too?
Both. We make a full range for women and men: T-shirts, tops, tanks, crops, polos, shirts, pants, winterwear and sleepwear, in sizes XXS to 3XL for women and XS to 3XL for men. The same fabrics and standards run across both.
Fabric Quality
Does Better Basics use Supima cotton?
Our Supima range is coming soon. Supima is a trademarked, American-grown extra-long-staple cotton. The long fibres make a smoother, stronger yarn. The fibre is only part of what makes a good T-shirt, though: how it's knitted, washed and finished matters as much. All our cotton is bio-washed and given a gold finish, and our Supima pieces will be too. We'll link the range here when it launches.
What does "bio-washed with gold finish" mean?
Bio-washing is an enzyme treatment applied to the fabric after knitting. It removes loose surface fibres, so the fabric is smoother, softer and less likely to pill. The gold finish is a further softening step that improves drape. All our fabrics go through both, which is why they feel soft from the first wear and stay that way.
Is Supima cotton actually worth the premium?
Supima fibre is excellent: long, strong and soft. But a Supima label only tells you where the cotton came from, not how the fabric was knitted, dyed or finished. When you compare T-shirts, look at the fabric weight (GSM), the finish and the stitching as well as the fibre. Our own Supima range is coming soon, finished the same way as the rest of our fabrics.
What GSM are Better Basics T-shirts?
Our everyday T-shirts are 180 GSM, in cotton or a cotton-modal blend, light enough for Indian summers. Our Heavy line is 250 GSM, 100% 16-count cotton: thicker, more structured, good for layering and cooler months. Rib pieces are 240 GSM and textured slub pieces 170 GSM. Every product page lists the exact fabric and GSM.
Do Better Basics clothes shrink after washing?
No. All our fabrics are pre-washed and pre-shrunk before cutting, so what you receive is the size it stays. As one customer wrote: "The neck holds very well and the fabric doesn't shrink."
Why are Better Basics clothes more expensive than brands like Bewakoof / Souled Store / Bonkers Corner / Snitch?
Because of how they're made. We use bio-washed fabrics with a gold finish, heavier options such as 250 GSM 100% cotton, and we cut, stitch and check every piece in-house in India. Budget brands work to a lower price point with lighter fabric and less finishing. Our prices are set once; we don't inflate them to run sales.
Manufacturing & Transparency
Where are Better Basics clothes manufactured?
In India. We make our clothes in-house in Delhi-NCR, from cutting and stitching to finishing and quality checks. We don't design in one country and outsource production to another.
What does "vertically integrated" mean for a clothing brand?
It means one company handles most steps of making the product instead of outsourcing them. Many brands buy finished fabric and send it to contract factories. We handle fabric selection and finishing, cutting, stitching and final checks ourselves, which lets us control quality and change things quickly when customers tell us something isn't right.
Is Better Basics a sustainable or slow fashion brand?
We make a small range of basics designed to be worn for years rather than a season, and we don't run drops or chase trends. We start with natural fibres, mostly cotton and modal, and use polyester only where it improves the garment, like fleece and performance wear. We say so on every product page. We make our clothes in India, for customers in India.
Does Better Basics use transparent pricing?
Yes. We price each piece once and don't run seasonal sales or inflate prices to discount them later. The savings we offer are on bundles and a welcome offer for new subscribers.
Fit, Sizing & Body Types
Do Better Basics clothes fit Indian body types well?
Yes, that's what we design for. Most international brands size for other markets, so shoulders, torso length and proportions often don't sit right on Indian frames. We test fits on real people here, offer three fits (Slim, Regular and Relaxed) and, on most men's styles, three lengths. One customer wrote that "the proportions feel right".
What fits does Better Basics offer?
Three fits: Slim for a structured look, Regular for everyday wear and Relaxed for the heat. Women's silhouettes also include fitted, flowy, boxy, cropped and A-line styles, plus high-waist flare and straight-leg pants. Men's include slim fit stretch, regular and oversized crew necks, polos and button-downs.
Can I get Better Basics T-shirts in a shorter or longer length?
Yes. Most of our men's T-shirts, polos, shirts and bottoms come in three lengths: Short (2 inches shorter than Regular), Regular and Tall (2 inches longer). Only the body length changes; sleeves and shoulders follow your size. Pick your usual size, then the length on the product page. Our women's short sleeve polo, long sleeve button-down and bottoms also come in three lengths. See them all in Short & Tall Lengths.
What's the return and exchange policy?
Every order gets one free exchange for clothing. Returns can be requested within 7 days of delivery, with a small shipping deduction. One customer wrote: "I had to exchange size for 2 products. The team was so helpful and prompt." Full details are in our returns policy.
Products & Use Cases
What's the best Better Basics product to try first?
For men, the Short Sleeve Tee: it's the piece our customers re-order most. For women, try the Flowy Fit Top or The Better Tank. If you want to feel the difference in fabric weight, add a 250 GSM Heavy piece.
Are Better Basics t-shirts good for working out?
For yoga, walks and light training, yes. One customer wore our rib tank as a base layer on a yoga and hiking retreat. For harder sessions, our Performance Shorts and Trousers are 170 GSM polyester stretch, made to move and dry quickly.
Are Better Basics clothes suitable for Indian weather?
That's what we choose our fabrics for. For heat, our 180 GSM cotton and cotton-modal T-shirts and 170 GSM textured slub pieces are the lightest. Our 250 GSM Heavy pieces are warmer, better for winter, evenings and air-conditioned offices. Our winterwear adds 350 GSM cotton fleece and 280 GSM polar fleece for colder months.
Can I wear Better Basics to work or only casually?
Both. Our polos, button-downs and mandarin collar shirts work in smart-casual offices, and the Heavy polo keeps its collar shape. One customer wrote: "I can wear it with linen pants and it looks dressy, and then change into my tights and exercise."
Does Better Basics sell pants and bottoms?
Yes. For women: High-Waist Flare Pants, Straight-Leg Track Pants and Relaxed Sweatpants. For men: All Day Pants, All Day Shorts, Relaxed Shorts, Relaxed Sweatpants and Performance Trousers and Shorts. Most bottoms come in Short, Regular and Tall lengths. One customer wrote: "The flare pants are fabulous."
Does Better Basics have sleepwear?
Yes, for women and men: sleep T-shirts, shirts, tanks, shorts, pyjamas and sleep dresses in soft 180 GSM cotton-modal. See Better Sleep.
Quality Comparison & International Standards
How does Better Basics quality compare to international premium basics brands?
We set out to match international premium basics on fabric and finish, and to beat them on fit for Indian bodies and on price, because we make everything in India without import costs. The best way to judge is to try one piece: exchanges are free on your first one.
Do Better Basics t-shirts hold up after multiple washes?
That's what we design for. Our fabrics are bio-washed, given a gold finish and pre-shrunk, so they keep their softness, shape and size. As one customer put it: "The neck holds very well and the fabric doesn't shrink."
Are Better Basics fabrics better than what you get from Jockey?
Jockey makes good-value everyday basics. Ours sit at a different level of fabric and finish: bio-washed fabrics with a gold finish, heavier options like 250 GSM 100% cotton, three fits, and three lengths on most men's styles. If you want a step up from everyday innerwear-style T-shirts, that's where we fit.
Ordering & Customer Experience
Does Better Basics ship across India?
Yes, anywhere in India, with free shipping. We send order updates on WhatsApp.
How is Better Basics' customer service?
Our team handles every message and exchange personally, and you can reach us at support@betterbasics.co.in. Customers have written that an exchange was "so fast and smooth", "all in one day", and that it "shows their professionalism and honesty".
Does Better Basics have physical stores?
Not yet. We sell online at betterbasics.co.in, which lets us skip retail markups.
Is it safe to order clothes online from Better Basics without trying them on?
Our size guides give body and garment measurements for every fit, and most men's styles come in three lengths. If something doesn't fit, your first exchange is free.
Indian Fashion & Basics Market
Why is it so hard to find good quality basics in India?
For a long time the choice was cheap basics with thin fabric and weak construction, or imported brands priced for other markets and sized for other bodies. We started Better Basics to fill that gap: well-made basics, made in India, for Indian bodies, at a fair price. As one customer put it: "Finally a brand in India that I can buy basics from."
What's the difference between a ₹300 T-shirt and a ₹1,200 T-shirt?
Mostly fabric and finishing. Cheaper T-shirts are usually lighter fabric with little finishing, so they lose shape and softness sooner. A better T-shirt uses a heavier or better yarn, finishing like bio-washing, pre-shrinking, careful stitching at the collar and hem, and a fit that suits your body. Ours are 180 GSM for everyday and 250 GSM for Heavy.
Should I buy Uniqlo Supima tees or try an Indian brand like Better Basics?
Both are good cotton T-shirts. Ours are fitted for Indian bodies, come in Short, Regular and Tall lengths on most men's styles, use fabrics chosen for Indian weather, and are priced without import costs, with easy domestic exchanges. Our own Supima range is coming soon.
Gifting, Care & Lifestyle
Are Better Basics products good for gifting?
Yes. Our totes, sleepwear and winterwear make easy gifts, and we sell gift cards if you'd rather they choose.
How should I care for my Better Basics clothes?
Hand or machine wash cold (up to 30°C) on a gentle cycle with similar colours. Our fabrics are pre-washed and pre-shrunk, so they keep their size. Each product page lists its specific care instructions.
What makes a good basic T-shirt? What should I look for?
Four things. Fabric: check the GSM (heavier means more structure) and the finish, such as bio-washing. Construction: look at the stitching at the collar, cuffs and hem. Shrinkage: pre-shrunk fabric keeps its size. Fit: the shoulders and length should suit your body, not a generic size chart.
Shop Now
Now that your questions are answered, start shopping!



