How to find your true size: an Indian fit guide
Sizing made simple. How to measure yourself, read a size chart, and choose between relaxed, regular and slim, cut for Indian fits.
What is GSM in t-shirts (and why it matters)
GSM means grams per square metre, how dense a fabric is. A simple, visual guide to t-shirt weights and which GSM to buy for what.
Cotton blend, modal blend, or heavy cotton: which should you buy?
Three fabrics do most of the everyday work at Better Basics. They look alike folded; they behave very differently worn. A simple guide to choosing between cotton blend, cotton modal blend, and heav...
The short version: wear soft, breathable layers with a bit of stretch, and keep one proper warm layer within reach. Cabins run cold and dry, and you are sitting still for hours, so the fabric matt...
What makes a basic actually good?
Most ‘basics’ fade and lose shape within a month. Here’s what actually separates a good basic from a bad one — fabric, fit and finish — from the founder of Better Basics.
Slow fashion vs fast fashion: an honest take
By Shivaan Seth, Founder "Slow fashion" and "fast fashion" get thrown around a lot. Stripped of the jargon, the difference is simple, and it changes how you should shop. Here is our honest take, a...