What makes a basic actually good?
Most ‘basics’ fade and lose shape within a month. Here’s what actually separates a good basic from a bad one — fabric, fit and finish — from the founder of Better Basics.
Slow fashion vs fast fashion: an honest take
By Shivaan Seth, Founder "Slow fashion" and "fast fashion" get thrown around a lot. Stripped of the jargon, the difference is simple, and it changes how you should shop. Here is our honest take, a...
Building a capsule wardrobe: essentials for men and women
By Shivaan Seth, Founder A capsule wardrobe is a small set of well-chosen basics that mix and match, so you always have something to wear and never feel like you have nothing. It is the whole idea ...
How to make your clothes last longer: a simple care guide
By Shivaan Seth, Founder We make our basics to last well past wash 30. But how you wash and store them matters just as much as how they are made. Treat a good piece right and it stays good for yea...