Welcome to Better Basics - we are a slow fashion brand based in India, and our goal is not just to make your everyday clothing choices simpler but to get rid of the choices entirely. After extensive research and experimentation, we have the materials with the perfect blend of comfort, fit and durability in every piece.
The garments and accessories we create are thoughtfully designed to fit seamlessly into every aspect of your daily life - a range of timeless styles that emphasise quality over quantity.
Shop less, shop better.
Welcome to Better Basics - we are a slow fashion brand based in India, and our goal is not just to make your everyday clothing choices simpler but to get rid of the choices entirely. After extensive research and experimentation, we have the materials with the perfect blend of comfort, fit and durability in every piece.
The garments and accessories we create are thoughtfully designed to fit seamlessly into every aspect of your daily life - a range of timeless styles that emphasise quality over quantity.
Shop less, shop better.
Having been in the manufacturing business for over 30 years, we have the expertise, the experience and the operational set-up to bring to our customers high quality basics that are comfortable, breathable, aesthetically pleasing and durable.
Beyond comfort and aesthetics, sustainability is central to our mission. We are committed to sourcing locally, minimising waste and making sure our customers are mindful of the fashion choices they make. Our vertically integrated manufacturing facility enables us to fulfil these goals at each stage of the process.
We have experimented, researched and cycled through several fabrics and have landed on the ones that we feel are the perfect fit for our mission: we want our customers to not have to buy the same garment every month. We want you to rely on us, because we have the basics for your everyday use, and you don't have to worry about those any longer!
Having been in the manufacturing business for over 30 years, we have the expertise, the experience and the operational set-up to bring to our customers high quality basics that are comfortable, breathable, aesthetically pleasing and durable.
Beyond comfort and aesthetics, sustainability is central to our mission. We are committed to sourcing locally, minimising waste and making sure our customers are mindful of the fashion choices they make. Our vertically integrated manufacturing facility enables us to fulfil these goals at each stage of the process.
We have experimented, researched and cycled through several fabrics and have landed on the ones that we feel are the perfect fit for our mission: we want our customers to not have to buy the same garment every month. We want you to rely on us, because we have the basics for your everyday use, and you don't have to worry about those any longer!
Contact Us
The only thing we love more than comfortable clothing is feedback! Reach out to us for suggestions, comments or anything at all at support@betterbasics.co.in or +91 966 787 4890
Operating Address:
Culture Clothing Pvt Ltd
B-117, Sector 88, Phase 2, Gautam Buddha Nagar, Noida 201305, UP