Welcome to Better Basics, where less is more. We are a slow fashion brand based in India and built for India. We're committed to eliminating decision fatigue with everyday essentials that just work. Each fabric is handpicked after rigorous testing to deliver unmatched comfort, fit, and longevity.
Our clothing and accessories are designed to move effortlessly through your day - timeless, versatile, and built to last.
Shop less, shop better.
Welcome to Better Basics, where less is more. We are a slow fashion brand based in India and built for India. We're committed to eliminating decision fatigue with everyday essentials that just work. Each fabric is handpicked after rigorous testing to deliver unmatched comfort, fit, and longevity.
Our clothing and accessories are designed to move effortlessly through your day - timeless, versatile, and built to last.
Shop less, shop better.
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Why Better Basics?
Let us tell you why our products provide unbeatable value and guaranteed long-term comfort
Problem: Non-ethnic comfort clothing in India is never designed to serve the preferences of the people living in India, it is a thoughtless template copy-pasted from abroad
Solution: We design our styles and choose fabrics with the Indian consumer in mind, and with feedback from real customers and stakeholders. We are proudly Made in India, Made for India
Problem: Clothes that don't last which means you need to keep going back and buying more.
Solution: Long-lasting quality in every purchase with our carefully selected and tested fabrics.
Problem: Buying more clothes for different purposes and filling up your wardrobe with unnecessary purchases
Solution: Comfort and style in the same garments you can use for work, for going out or for relaxing at home.
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Let customers speak for us
I had ordered a few tops and pants from better basics. The team was very helpful with sizing and delivery of the products. From that order I had to exchange size for 2 products. Again the team was so helpful and prompt and they exchanged the product and later collected the return package. Shows their professionalism and honesty. The products are fantastic in quality and finishing. It’s an absolute delight to wear these comfortable pieces. Way to go! Need to order much more!
One of the Best T Shirts I have bought. It's really soft and comfortable. The pricing is little high but it's worth a try.
it is amazingggggg! the best t shirts that I have ever purchased and I am not even kidding. The softness of the fabric is beyond comparison
Your stuff is brilliant. Most importantly I received a damaged garment and the exchange was so fast and smooth online and backed up by a call from one of your teammates. All in one day. Most impressive. Thank you and well done.
The material is thick but still breathable and comfy, and the cut is flattering.
Really liked it, the material is very soft that makes it very comfortable to wear all day. I got it in lilac, it's a great colour!
Loved the fit and material. Have been looking for good basic solid t shirts for a long ... finally my search came to an end with better basics
Loved the T shirts , the quality, the styles and colours are just fab.
Much needed basics !
It’s just perfect . I can wear it with linen pants and it looks dressy and then can change into my tights and exercise . Amazingly versatile . And it looks great
I don't normally write reviews, but considering my experience wearing these t-shirts for the last few weeks, I feel compelled to do so. Quite often, we learn to compromise on the clothes in our closet that, as the name of the company states, are 'basic' But these are the articles of clothing we wear the most, so it's a little weird we. don't focus on them. Well I'm glad Better Basics is doing the work for us! These are by far, the most comfortable, well fitting, and stylish t-shirts I have ever worn! Don't think twice about stocking your closet with these gems!
The proportions feel right for an oversized crew neck, and can be worn tucked or untucked depending on where your pants sit. The wider collar makes sense and the shoulders are cut where you'd want them for a smooth silhouette. The option for a shorter length is great as 'oversized/baggy' fits are usually too long.
The ability to get it shorter (or longer) is great. Manufacturers make their shirts too long for mass market, so getting something slightly shorter but still fits properly is rare. The material is a good balance between soft and stretchy and handles well after washing. Great for layering and as inner wear.
It’s a fantastic bag. Great for a weekend trip as well as my daily gym routine. Couldjt have asked for more. High quality material, the zip is great, reliable. Even took it in the rain and it kept my clothes dry. It has 2 pockets inside, as well as a cool water bottle holder. Kudos to the designers for that touch. I'm in love. I wish I could find a reason to buy another one.
The fit is really good. For someone like me whose go to wear is a basic black tee with jeans/chinos, this was a good find. It's crazy how difficult it is to get a combination of quality, fit and comfort!
Love the quality of the material, they are soft, feels light and smooth on the skin and at the same time they are of great quality. Worth the buy.
BB On You
