Optimised for comfort, fit and durability

Shop Woman

Simplify your everyday clothing

Shop Man

Pick your size. Pick your style

Shop Totes

Welcome to Better Basics - we are a slow fashion brand based in India, and our goal is not just to simplify your everyday clothing choices but to get rid of the choices entirely. After extensive research and experimentation, we chose fabrics with the perfect blend of comfort, fit and durability in every piece.

The garments and accessories we create are thoughtfully designed to fit seamlessly into every aspect of your daily life - a range of timeless styles that emphasise quality over quantity.

Shop less, shop better.

Welcome to Better Basics - we are a slow fashion brand based in India, and our goal is not just to simplify your everyday clothing choices but to get rid of the choices entirely. After extensive research and experimentation, we chose fabrics with the perfect blend of comfort, fit and durability in every piece.

The garments and accessories we create are thoughtfully designed to fit seamlessly into every aspect of your daily life - a range of timeless styles that emphasise quality over quantity.

Shop less, shop better.

The Weekend Tote

Your go-to companion for every weekend wander

Shop Man

By Style

Shop Woman

By Fit

Better Basics Gift Card

Give your loved ones the gift of comfort! Show them you care by elevating their daily essentials and making their lives easier.

Shop Gift Card

Material and Fit

After extensive research, we have the perfect materials to maximise comfort and durability for you

Minimum Waste

Our vertically integrated manufacturing unit enables us to keep waste to a minimum

Local Commitment

We source 100% of all our raw material including fabric, packaging, labels, tags from local vendors

Free Shipping

Free shipping on all orders! We dispatch all orders within 3 business days of confirmation

Plastic-Free

We use sustainable, eco-friendly packaging made from recycled materials

About Better Basics

Learn more about us and why we do what we do

Learn More